Television Commercial advertisements have a negative effect on America's Youth
1) Advertisers spend more than $12 billion each year for advertising messages aimed at the youth market. The average child watches more than 40,000 television commercials each year.
2) The American Psychological Association has found that children under the age of eight lack the cognitive development to understand the persuasive intent of television advertising are uniquely susceptible to advertising’s influence.
3) Studies have found strong associations between advertising for non-nutritious foods and childhood obesity.
4) Research findings show that children recall content from the ads to which they’ve been exposed and preference for a product has been shown to occur with as little as a single commercial exposure and strengthened with repeated exposures, directly effecting products purchased. Sugared cereals, candy, sweets, sodas, and snack foods are commonly market towards children and research has shown this directly links to poor nutritional choices, directly affecting the childhood obesity epidemic.
5) Adult Commercials focused around things such as tobacco and alcohol are attractive to children creating a positive attitude towards the products and high product awareness. These products and their spokes-characters have been found to be featured in programming and publications frequently viewed by minors, and reviews of this research (including the Surgeon General's analysis) conclude that advertising of them contributes to youth smoking and drinking.
Resource: American Psychological Association
Willenz, P. (2004, February 23). TELEVISION ADVERTISING LEADS TO UNHEALTHY HABITS IN CHILDREN; SAYS APA TASK FORCE. Retrieved December 3, 2008, from http://www.apa.org/releases/childrenads.html
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